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Studies |
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Dealer
Testimonial Video
Jack
Gear needed to put together a testimonial video featuring
their dealer customers talking about what they liked about
Jack Gear’s merchandising system... |
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Freedom
Grill Photo Shoot
Freedom
Grill, a manufacturer of grills and tailgating accessories,
was looking for a company to handle product photography
for their grill product on several new vehicles that had
been launched by OEMs... |
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Wolverine
Sealcoating Identity
An
entrepreneur in the sealcoating industry was looking to
give his business a competitive advantage by developing
a corporate identity, including a webpage, stationery,
business cards, and brochures. The business also needed
to operate a call center to receive orders... |
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AutoNation
InteliChek
AutoNation
was bidding out its Competitive Market Assessment program,
which entailed mystery shopping competitors’ service
locations in specific regions and producing reports for
dealers, regional fixed ops directors, and AutoNation... |
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Jack
Gear SEMA Booth
Jack
Gear, a first-time exhibitor at the Specialty Equipment
Manufacturer’s Association (SEMA) Show, was launching
its dealership accessory selling system. They needed to
maximize their promotional dollars with a tight budget
and tight timeframe... |
- General
Marketing
- Merchandising
- Sales Promotions
- Logo/ID Merchandise
- PR Kits
- Creative
Services
- Graphic Design
- Corporate Identity
- Digital Short Run Printing
- Large Format Printing, Mounting, Framing
- Events
- Exhibit & Signage Design & Manufacturing
- Communications
- Travel Coordination
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Taurus & Crown
Victoria Special Packages
Ford
Division needed Hero Cards produced for immediate release
to dealers to promote new packages available on the Taurus
and the Crown Victoria. The Crown Victoria package required
a photo shoot because no art was available... |
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Ford
RPP Warboards
Ford
Repair Product Planning Division wanted a tactical wall-mounted
display to serve as a communications medium and highlight
major projects... |
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Ford
WDMO Direct Market Operations Launch Kits
With
the roll-out of new vehicles in foreign markets, Ford Worldwide
Direct Market Operations needed a kit assembled that would
highlight promotional materials available to foreign dealers
at launch... |
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Ford
Focus Campus Launch Event
In
a partnership with the Eastern Michigan University College
of Business, an event was to be held on campus to promote
the Focus and give business students a look at the automobile
marketing industry. The event would include showcasing
the new Focus inside the College of Business. Ford needed
logistical and marketing support for the event... |
- General
Marketing
- Creative
Services
- Graphic Design
- Digital Short Run Printing
- Large Format Printing, Mounting, Framing
- Photography
- Events
- Exhibit & Signage Design & Manufacturing
- Communications
- Travel Coordination
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Ford
Focus Launch
With
the roll-out of the new Ford Focus, Ford Division needed
promotional items to raise consumer awareness of the vehicle... |
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Mustang
Collectibles
Ford
Motor Company had just refreshed the Mustang for its 35th
anniversary and devoted significant resources to promoting
the new vehicle. Custom Programs had developed several
products for Ford to launch the 35th anniversary Mustang.
The heightened consumer interest in Mustang would prove
to be a great opportunity for a Mustang-oriented online
website and store, which could sell Custom Programs’ products
in addition to other Mustang-related products... |
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Ford
Mustang 35th Anniversary
The
Mustang Brand Team was seeking creative ways to celebrate
the 35th Anniversary of Mustang. In addition, Ford needed
to develop various promotions to encourage the purchase
of Mustang and gain as much exposure for the least amount
of cost... |
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Mercury
Cougar Launch
Mercury
Division was searching for ways to visually reinforce their
ad campaign in dealership showrooms, as well as promote
the launch of the new Cougar... |
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Ford
Vehicle Remarketing Launch
Ford
Motor Credit was spending millions of dollars reconditioning
off-lease vehicles and selling them at auction. If Ford
Dealers would purchase considerably more off-lease units,
substantial savings would be realized... |
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Hyatt
Incentive Program
The
Hyatt was seeking ways to motivate, recognize and reward
outstanding employee performance. The Hyatt, like most industries,
realized that highly motivated employees quite often results
in improved customer satisfaction... |
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